--- title: Fractional Sales Leadership, Sales Training & Public Sector Expertise | qolaba description: Embedded sales expertise for founders ready to build their first sales team, create predictable pipeline and scale revenue. Stop being the sales team, start building the sales engine image: https://qolaba.com/hubfs/Screenshot%202026-09-25%20at%2010.19.24-1.png --- [Skip to content](https://qolaba.com#main-content) [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/?hsLang=en) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director?hsLang=en) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory?hsLang=en) - [About](https://qolaba.com/about-us?hsLang=en) - [Results](https://qolaba.com/results?hsLang=en) - [Sales Academy](https://qolaba.com/sales-academy?hsLang=en) [Get in touch](https://qolaba.com/contact-us?hsLang=en) # Stop being the sales team. Start building the sales engine. Embedded sales expertise for founders ready to build their first sales team, create predictable pipeline and scale revenue [Get started](https://qolaba.com/contact-us?hsLang=en)[See how I help](https://qolaba.com#how-i-help) - ![NOW Skills](https://qolaba.com/hs-fs/hubfs/qolaba/logos/partner-now-skills.png?width=396&height=400&name=partner-now-skills.png) - ![Test Partnership](https://qolaba.com/hs-fs/hubfs/qolaba/logos/partner-test-partnership.png?width=620&height=226&name=partner-test-partnership.png) --- 20+ Years B2B Sales Experience 10+ Years Sales Leadership UK & Europe Teams Built & Scaled Fractional No Full-Time Overhead The problem ## You should be leading the business, not managing every opportunity Most founders are not natural sales people. They may have closed early deals to prove market fit, but once they are owning every deal, the forecast, sales process and customer relationships, growth becomes difficult to scale. Hiring salespeople without the right structure only makes the problem worse. [See how I help](https://qolaba.com#how-i-help) --- The solution ## Create the commercial infrastructure to scale with confidence With a documented sales process, reliable forecasting, stronger outbound, higher-value opportunities and experienced revenue leadership, you can focus on strategy while revenue continues to scale. [See how I help](https://qolaba.com#how-i-help) Services ## How I Help With over 20 years' experience in B2B sales and sales leadership across a range of sectors, I help ambitious businesses build better sales functions through fractional sales leadership, sales training and coaching, and specialist public sector advisory. ![](https://qolaba.com/hubfs/qolaba/icons/fractional-sales-director.svg) 01 ### Fractional Sales Director Flexible, cost-effective senior sales leadership to build your commercial function, establish a repeatable sales process and create predictable pipeline. [Find out more](https://qolaba.com/services/fractional-sales-director?hsLang=en) ![](https://qolaba.com/hubfs/qolaba/icons/sales-training-coaching-mentoring.svg) 02 ### Sales Training, Coaching & Mentoring Develop the skills, confidence and sales discipline you and/or your team needs to increase lead generation, deal size and deal velocity. [Find out more](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) ![](https://qolaba.com/hubfs/qolaba/icons/public-sector-advisory.svg) 03 ### Public Sector Advisory Proactively identify public sector opportunities, navigate frameworks and procurement, and win high-value, multi-year contracts [Find out more](https://qolaba.com/services/public-sector-advisory?hsLang=en) ![Ben, founder of Qolaba](https://qolaba.com/hs-fs/hubfs/qolaba/people/ben-portrait.png?width=759&height=800&name=ben-portrait.png) Meet Your ## Fractional Sales Director Hi, I'm Ben, Founder of Qolaba, Fractional Sales Director and Sales Coach helping ambitious founders and business leaders build and refine their sales function. I have over 20 years' experience in sales, 10+ years in sales leadership, across a mix of startups and scale-ups. Having built and scaled sales teams across the UK and Europe I have learnt what it takes to build, onboard and manage high-performing sales teams at speed. In 2025, I decided to move away from corporate roles and setup Qolaba, which allows me to follow my passion for supporting ambitious founders and senior leaders to build high performance sales engines. Why fractional? For me, I get to work with a range of exciting businesses in many different sectors. For my clients, they are almost always too early-stage to hire a full-time sales leader (and often don't have the £150k+ required to pay for one). What they do need however is someone who can work with them to build their sales processes, setup their tech stack, onboard / train their sales team and own revenue, with little to no ramp time. That's where I come in [Get started](https://qolaba.com/contact-us?hsLang=en)[See proof](https://qolaba.com/results?hsLang=en) Reviews ## Don't just take my word for it > "Working with Ben at Qolaba has been transformational for the business and for me personally. > > We are already seeing new opportunities created through outbound sales, typically with higher average order values, and the team report that they now have the support and resources they need to be self-sufficient." ![Oliver Savill](https://qolaba.com/hs-fs/hubfs/qolaba/people/oliver-savill.jpg?width=200&height=200&name=oliver-savill.jpg) Oliver Savill Founder & CEO, Test Partnership > "Rather than just advising, Ben brought real-world public sector expertise to provide clarity and structure to our public sector sales efforts, focussing on building internal capability. > > The frameworks, playbooks and training he delivered have allowed us to take a more proactive approach to public sector sales." ![Mark Norse](https://qolaba.com/hs-fs/hubfs/qolaba/people/mark-norse.jpg?width=199&height=200&name=mark-norse.jpg) Mark Norse Founder & CEO, NowSkills > "Working with Ben at Qolaba has been transformational for the business and for me personally. > > We are already seeing new opportunities created through outbound sales, typically with higher average order values, and the team report that they now have the support and resources they need to be self-sufficient." ![Oliver Savill](https://qolaba.com/hs-fs/hubfs/qolaba/people/oliver-savill.jpg?width=200&height=200&name=oliver-savill.jpg) Oliver Savill Founder & CEO, Test Partnership > "Rather than just advising, Ben brought real-world public sector expertise to provide clarity and structure to our public sector sales efforts, focussing on building internal capability. > > The frameworks, playbooks and training he delivered have allowed us to take a more proactive approach to public sector sales." ![Mark Norse](https://qolaba.com/hs-fs/hubfs/qolaba/people/mark-norse.jpg?width=199&height=200&name=mark-norse.jpg) Mark Norse Founder & CEO, NowSkills > "Working with Ben at Qolaba has been transformational for the business and for me personally. > > We are already seeing new opportunities created through outbound sales, typically with higher average order values, and the team report that they now have the support and resources they need to be self-sufficient." ![Oliver Savill](https://qolaba.com/hs-fs/hubfs/qolaba/people/oliver-savill.jpg?width=200&height=200&name=oliver-savill.jpg) Oliver Savill Founder & CEO, Test Partnership > "Rather than just advising, Ben brought real-world public sector expertise to provide clarity and structure to our public sector sales efforts, focussing on building internal capability. > > The frameworks, playbooks and training he delivered have allowed us to take a more proactive approach to public sector sales." ![Mark Norse](https://qolaba.com/hs-fs/hubfs/qolaba/people/mark-norse.jpg?width=199&height=200&name=mark-norse.jpg) Mark Norse Founder & CEO, NowSkills Review 1 of 2 Ready when you are ## Let's build the sales engine that runs without you. StrategyICPPositioning ExecutionPipelineProcess CapabilityTrainingCoachingHiring Public sectorFrameworksProcurement Check your Sales Engine --- [Book a call](https://qolaba.com/contact-us?hsLang=en) FAQ ## Frequently Asked Questions What's the difference between a consultant and a fractional leader? A consultant advises. A fractional leader executes. I become part of your team and own outcomes alongside you. --- How long is a typical engagement? Most clients engage for 3–9 months, though shorter sprints and long-term advisory support can be provided as needed --- What industries do you work with? Primarily B2B SaaS, tech-enabled services, and venture-backed startups, but I am open to other sectors where there is a fit --- Can you help us hire a full-time sales leader eventually? Yes. I often help define the role, source candidates, and ensure a smooth onboarding and handover [![qolaba](https://qolaba.com/hs-fs/hubfs/raw_assets/public/@projects/qolaba/qolaba/images/logo.png?width=1000&height=295&name=logo.png)](https://qolaba.com/?hsLang=en) - Services - [Fractional sales leadership](https://qolaba.com/services/fractional-sales-director?hsLang=en) - [Sales training](https://qolaba.com/services/sales-training-coaching-mentoring?hsLang=en) - [Public sector advisory](https://qolaba.com/services/public-sector-advisory?hsLang=en) - [About](https://qolaba.com/about-us?hsLang=en) - [Results](https://qolaba.com/results?hsLang=en) - [Sales Academy](https://qolaba.com/sales-academy?hsLang=en) - [linkedin](https://www.linkedin.com/company/qolaba-fractional-gtm-leaders/) --- © 2026 qolaba. All rights reserved. - [Privacy Policy](https://qolaba.com/privacy-notice?hsLang=en)